On day one of the barber shop, the feedback so far has been “amazing”, with the store full of customers. They need to definitely be doing it authentically throughout the whole year”, the spokesperson expressed. “Brands have to make sure they are diving deeper into this. The spokesperson explains that men struggle with opening up to friends and that it’s important for Gymshark and other brands to play host to having deep conversations, rather than keeping it at surface level. Alongside the schedule talks, the barbershop will also host panel “intimate discussions” allowing people to open up. Gymshark says that retailers need to step up to the plate to ensure mental health isn’t swept under the carpet. Gymshark didn’t rule out further, more permanent, initiatives with the spokesperson saying it “definitely wants to continue to conversation”. “So we found this to be an authentic way to create something branded and work with Calm to make a difference for men’s mental health.” “We found that people talk to their barbers more than their doctors, than mental health professionals,” the spokesperson added. It provides content, stories and advice from wellbeing experts and medical professionals. They explained that this is what inspired the retailer to launch Gymshark Deload, an innovative mental health initiative platform, which encourages young people to focus on their mental as well as their physical wellbeing. We don’t talk about it enough – an awful lot of men are struggling.” A Gymshark spokesperson expressed that “We want to talk about men’s mental health.
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